Adl Consulting is an advisory, public affairs and institutional communication firm specialized in lobbying activities, advocacy and change management. Since 2012 we have been fostering data-based decision-making and promoting Digital Lobbying methodology within the field.
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The article “Visualizations, technology and the power to influence policy”, by Rebecca Moody and Victor Bekkers from University of Rotterdam, analyzes the role of visuality in the policy-making process through an approach that refers to the theory of framing (construction of reality based on one’s point of view) and storytelling.
Events that have deeply affected public opinion – such as 11 September 2001, the financial crisis of 2007 – 2008, natural disasters including the fires in Australia of 2019-2020, and the health, economic and social unleashed by Covid-19 in 2020 – have been told by the means of images that we can define as “global”, or rather globalized. Each of these events was told within the framework of social media giving rise to a collective storytelling by the network of users.
Media & Digital Lobbying Analyst presso Adl Consulting